Tag: chamber of commerce

From the Field: “Safe Food?”

Occasionally at CRT, employees are allowed out of our cages to go to lunch, attend chamber of commerce functions, and even travel to trade shows. As such, last week I attended the International Association for Food Protection’s annual meeting in Charlotte.

While CRT is known for manufacturing HVAC products, we also have clients in the food processing industry. This area of our business has been steadily growing, and we are continually developing new products specific to their needs.

For us, this industry encompasses everything from raising livestock, through processing, storage and eventual preparation. Our products specific to the food industry include: Drain Rings to keep waste disposal/water drains clean; No Frost to keep freezer/refrigerator coils clean and from freezing over; Dispenser Guard to clean sugar snakes from beverage dispensers; and, Scale Stop and BioStop for use in poultry house evaporative coolers.

The meeting and trade show likewise covered the scope of the industry. Attendees and exhibitors included everything from lab testing facilities to cleaning products, from proper storage materials to pest removal. However, one of the pest removal exhibitors decided to have a little fun with their business at my expense.

Once you view the video below, you’ll see what I mean and know why we aren’t allowed out of the office that often.

If you’ve had a memorable trade show experience, or a great idea to get attendees to your booth, we’d love to hear about it. Please leave your comments in the section below.

jonJonathan Dunagin, Marketing Director of Controlled Release Technologies, Inc. located in Shelby, North Carolina. More information about the company, and its products, can be found at http://www.cleanac.com and by calling (800) 766-9057.

From the Field: Expectations on 2013 Economy

lynn

This past week our company was awarded one of the 10 outstanding businesses by the Cleveland County Chamber of Commerce.
That is quite a compliment coming from arguably the most progressive county in the State of North Carolina.

Over the past 2 years, our County has been a haven for large businesses. This past year, over 3 billion dollars in new businesses moved into the State of NC. Of that number, 1/3 moved into Cleveland County. These include such noted companies as Facebook is relocating their business here, AT&T who is engaged in a major data center in the County, as well as Walt Disney World’s data center. Also in the area is the Hurst (of the “The Jaws of Life fame”, Indian Motorcycles, and many others. The qualities of life as well as being near a major transportation and banking centers all contribute to the progressiveness of the County.

Notwithstanding the influx of business into this area, it is projected that the US as a whole will be coming once again back on track in terms of manufacturing. Although in the past we have all seen a major egress of manufacturing to China and other Far East countries, this will soon be making a turn around, and is already.

As labor rates in China continue to rise by 10 to 20% per year, the economics of manufacturing in that country are taking its toll. Many find it more enticing to move back to the US, in spite of the overall wages here being higher at this point. Of course there are other factors involved such as transportation costs from the Far East to the US, and the time it takes to deliver goods here, which might be as long as 2 – 3 weeks.

It is noted that, also in NC, a new factory is being set up to produce laptop computers, something that in recent years was solely done in the Far East. Who is putting in this factory? No, it will not be owned by a US company but by a Chinese company. Hiring will be Americans, and of course the company would be responsible for US federal and local taxation, assisting our economy. Other firms such as GE are looking to reinvest in America by manufacturing here once again. Apple Computer, noted for producing its goods in China, recently indicated it would build a manufacturing facility in the US.

From our perspective, these changes in manufacture locations cant help but help increase the US economic production, and provide much needed jobs to this country.


On a local note, NC has historically been the textile center of the US. Over the past decades, this industry too has been affected greatly by the relocation of factories to the Far East; few of the textile mills remain here in NC. The loss in terms of jobs was dramatic, with thousands upon thousands being put out of work. There is a proposed Pacific Trade agreement in the US Congress that would allow free trade with several Pacific Rim countries that would further hurt our remaining textile industry by allowing Far East countries to purchase fabric from China, and make garments in individuals homes, and further allow them to import such finished goods to America.


As one textile mill put it, we can compete with anyone on a level playing field, but the proposed bill makes it a big problem for us (I am paraphrasing the comments). Our government could assist in this area by keeping in mind the thousands who have lost their jobs and are on government assistance. Surely it would be better for our Congress not to pass such as bill.

Lynn Burkhart is the founder and president of Controlled Release Technologies, Inc. located in Shelby, North Carolina. More information about the company, and its products, can be found at http://www.cleanac.com and by calling (800) 766-9057.

Business Sustainability: How Do I Make Them Understand?

trish
To manufacture and provide innovative maintenance products that solve HVAC problems.

Every company, large or small, should have an easily understood, published Mission Statement. I bet even the Duck Dynasty boys have one…ahhhh, maybe not. But you know what they do, right? They make duck calls and sell them to stores and on the net.

Being Chamber Of Commerce members, we actively participate in events and are becoming well known in the county. However, during practically every meeting I have to stand and give a brief description of what CRT does.

I have phrased it many different ways. I’ve emphasized various words such as manufacturer. I have even been so rash as to come right out and say, “We don’t clean or repair air conditioners. We make products that other companies use to clean or repair air conditioning systems.”

Most don’t understand. They think we “fix” them, or we make filters, or there is something mysterious going on here. They just don’t understand.

But I understand why we’re here and what we do, and why our products are needed. And I understand that We have to be understood by our community and by our clients.

But how do I make them understand? How do you understand our company? Why do you buy from CRT and what is it we “do” for you?

Patricia Burkhart is the executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina.  CRT is an IFMA CSP, EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com (800) 766-9057.

Company News: The Year in Review

jonIf you are reading this then we have survived the last-minute shopping rush, the Mayan Doomsday Prophecy and even the infamous CRT Christmas Party. So before you settle down for a long winter’s nap, here’s a look back at 2012 from a marketing perspective.

After an amazing start and a grueling summer, we are now in overdrive again. As things have gone for the past 10 years, Pancrete and Algae Guard continue to be our best sellers. However, we also saw huge increases in other products:

200% sales increase in CleanAC Kit
300% sales increase in Clean Bond
400% sales increase in T-84 (best year ever)
700% sales increase in Ductile (best year ever)

We also adjusted our target market, focusing more on increasing sales at home and in our immediate region. With that, CRT saw the arrival (and departure) of a couple of Southeastern salesman before we finally realized the best staff already worked here. In the three months since our client service team began following up with leads, new sales surpassed what was achieved the previous nine months with a “real” sales staff.

Additionally, we have become involved in the Cleveland County Chamber of Commerce. That has included hosting a ribbon cutting, conducting seminars on proper HVAC maintenance, and attending numerous events in the community. Our client service team is heavily involved, serving as ambassadors for the chamber.

Speaking of our client services team, I’m sure everyone is familiar with Kristen Davis, our Preferred Client Service Rep. Also this year, Shandi Maddox moved from being the Marketing Assistant, to being the Corporate Client Service Rep. Replacing Shandi is Chasity Strickland, who moved from the factory to serve as my assistant and our Social Media Specialist.

Finally, this year saw some great creations and innovations from our research and development department. One example is Panhole Filler, a paint created to use prior to pouring Pancrete in drain pans, filling unseen holes up to 100 mils in diameter. Additionally, Dr. Joe Serpico continues to surpass expectations, as we will soon introduce a new product line designed for use on horizontal surfaces.

This year saw lots of ups and downs, but overall CRT continues to move forward even in a down economy. This is thanks to our numerous clients, many of whom we’ve had a relationship with for most of our 27 year existence. You make everything possible, and we truly wish you and yours a Merry Christmas and a Happy New Year.

As a Christmas gift and an extension of our gratitude, call us January 2-4, 2013 and mention this blog to receive 10% off the price you pay (regardless of discount amount) of any Algae Guard, PanGuard or Cooler Guard products.

Business Sustainability: Did you know –

small business make up 99.7 percent of U.S. employer firms?
small business account for 64 percent of net new private-sector jobs?
small business accounts for 46 percent of private-sector output?
small business accounts for 43 percent of high-tech employment?
small business accounts for 98 percent of firms exporting goods?
52 percent of small business is home-based?
there were 27.9 million small businesses in 2010?

you can see, small business is the back bone of the economy. Our hat’s off to all of those small business who provide jobs for our community and help make this country strong.”

This was written in a letter from the Cleveland County Chamber President. I am so impressed and cannot say enough about our fabulous Cleveland County Chamber of Commerce. Our recent involvement in the Chamber’s activities has revealed so much opportunity right here at home that I feel we have been missing out.

Recently, I attended the Industrial Round Table organized by the Chamber. The meeting provided an opportunity to hear how area businesses tackle problems in today’s tough, regulation-burdened environment. It was developed with the thought that each business can support the other by purchasing from them whenever and whatever we can.

At this event, I learned the state of North Carolina acquired new business growth of over 2 billion dollars this year. Also, Cleveland County alone is responsible for more than 1 billion dollars of that growth.

Yes there are jobs here, there is growth here, and yes, we are proud to be here. Thank you Cleveland County Chamber staff, partners, and members for all your hard work and the rewards we all benefit from.

Patricia Burkhart is the executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina.  CRT is an IFMA CSP, EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com (800) 766-9057.