Our goal at CRT is to continually provide education-based service and innovative solutions to problems encountered in the HVAC industry. The perfect example of this is our recently launched website.
Found at http://www.cleanac.com, our website allows visitors to quickly and conviently learn the cause behind problems they have encountered.
The vision of our president was to create a user-friendly website that could be easily understood by contractors, engineers, and managers. The goal is to push the problem buttons encountered throughout the industry, and used current, proven industry data to inform visitors that solutions do exist.”
To make this design a reality, we hired Don Grothoff, a seasoned web marketing consultant. With 15 years experience in web design, and 14 years in sales and marketing, Grothoff has built and marketed hundreds of websites for small to medium sized businesses across the U.S..
In addition to http://www.cleanac.com, we launched a blog site at http://www.crttipster.com, created a YouTube channel with problem podcasts and product application videos, and developed both Facebook and Linked In business profiles. All this was done to provide visitors with quality information and instant search results.
It is important that our company remain a living, breathing entity on the internet. Not only do we need to remain aprised of current news and trends, but now through social media, we can to reach out more to current and potential customers.
Jonathan Dunagin, is the Marketing Director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com (800) 766-9057.