“Success isn’t always about ‘greatness’. Its about consistency. Consistent hard work gains success. Greatness will come.” – Dwayne ‘The Rock’ Johnson
I hate to disappoint The Rock but – The ONLY THING I consistently do is drink my coffee every morning. However, The Rock would be very happy to know that I have not only found success by drinking my coffee but also that greatness comes from me drinking my coffee!
Warning: This blog consistently uses the word consistent!
On a more serious note. In my seven years of working at Controlled Release Technologies, one specific client of ours has stood out for their consistency. I believe they have set the bar and hung the moon for success in this area.
Here is how they did it! Read on my friends.
EM Cahill has released 64 quarterly newsletters since 2001. Not only have they released that amount of newsletters but they have also released them consistently. We can add organization to their list of traits because you can see their newsletter directory here.
“In the Spring, Summer, Fall, and Winter, EM Cahill sends out a quarterly newsletter titled “The IAQ Review”. The main purpose of their newsletter is to keep their clients informed on the many changes happening in the industry. New products, testimonials, and ongoing filter trials are just a few of the many great topics they’ve introduced in the past.”
Now my favorite part…
“The IAQ review has been consistently released every three months for the past 15 years.”
Did you catch the word consistently? Most importantly did you catch “the past 15 years” part?
How many of us could use improvement in this area of our lives? How much more successful could we be if we were a little bit more consistent. As companies and individuals, we should strive (and always be looking) for ways to not only succeed but be GREAT!
One of my favorite quotes is by William Shakespeare. I did a blog several years ago about greatness. You can check it out here.
It’s normal to hear “Be Different” or “Dare To Stand Out” today. However, I challenge each of us (in this case) to follow suite of EM Cahill by being consistent.
We want to also extend an extra special thanks to EM Cahill for setting the example for us in this industry and including us as a feature. In this day and time, relationships like this mean the world to us. It’s not just a B2B relationship but a FRIENDSHIP.
At Controlled Release Technologies our mission is to provide all HVAC users with innovative, proactive solutions to preventable HVAC problems.