You’re tweeting and retweeting, following and liking, connecting and sharing, yet you still have nothing to show for all the effort you put in.
Without feedback or any inflow you end up turning these amazing tools into wasted effort; and I know as busy as we all are, no one can afford to waste even a single second. The truth is sometimes it takes that extra step to get you in the game. So let’s discover how you can full on tackle this world of Social Media, and quit watching from the sidelines.
The good news is that there are many different routes you can take to get you back on the road to recovery; and isn’t that why you’re still here? Let’s cut to the chase:
Forums. Forums are a good way to get started, but it is important to take one step at a time. Otherwise, you will find your brain looking somewhat similar to our Pancrete man below.
Forums are where the communication really starts taking place. Often times, it’s a lot better than conversations you would get from Facebook, Twitter, or any other platforms, unless you’re talking “groups.” [Which is something we will get to shortly.]
In forums, you can skip everything. Everything? Everything. You want to know who knows about you? Ok, search that product or service you’re promoting and that’s it. Next, find problems people are questioning and then offer your service or product as a solution. Easy peasy, simple pimple.
More than likely, the folks that you engaged in conversations with will then add you on Facebook, LinkedIn, Twitter, a blog, or whatever. Voila, you’re making progress already and you already have one new friend to work with. [It is football season people, if you feel the need to breakout a victory dance, you go for it!]
Below you will see where I first offered a product as a solution to a problem. [Note: For pans that are leaking due to rust and corrosion, seek Pancrete for a permanent solution against reoccurring corrosion.] Then I gave my input on a product, while correcting misleading information. [Click Pictures to Enlarge]
Groups. I am sure there are tons of other social sites out there that have groups as well, but for this blog we are going to focus on LinkedIn groups. LinkedIn groups are by far the most effective quality of LinkedIn. Your main goal, in joining or creating LinkedIn groups, is gaining Leadership. The more quality content you present, the more support you will get from your fellow LinkedIners.
The wonderful thing about LinkedIn groups is that you get to engage with people that find passion in the same things you do. Therefore, you may learn something new, they may learn something new, and either way appreciation from one source or the other is always there.
Lastly, groups help drive traffic to your site, which is probably going to be your main concern. You could send a weekly message to the group with your Web site always titled, or you could place a Web site link in the group profile. Eyes are everywhere, so mention your Web site everywhere.
Blogs. A blog is one more helpful tool to keep you in the game. Blogs are different than any of the other things we have talked about thus far. In blogs you are able to be a little more personal, allowing your readers to get to know the person behind the desk. It is okay to talk about your products or services, but keep it brief. By the time someone has reached your blog they usually already know what you offer.
The goal in blogging is to allow your reader to use as many senses as possible. So try to find passion in what you are writing, and be creative. If you are bored while writing it, they will be bored while reading it – IF they even read it.
If you know of other niches, or have other ideas for gaining connections through publicity, please leave a comment below.
Chasity Walker, Publicity Manager of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com