Recently, Jon Dunagin, Marketing Director of CRT, and I attended a webinar hosted by the US Small Business Administration. Titled, “Helping You Get Started,” the webinar suggested tips for new and upcoming bloggers, as well as a refresher for those of us whom are already blogging.
Because a lot of bloggers experience blogger’s block, ideas were shared for topics you could potentially blog about. This included topics such as marketing campaigns, introducing your staff, interviewing an industry expert within your company, and posting solutions to problems one may be having within an industry. A thorough list of blogging ideas was provided, and can be viewed at http://www.sba.gov/community/blogs/never-run-out-blog-topic-ideas-here-are-36
Blogging is about keeping people “in the know.” You want your readers to know about upcoming events, tips, customer feedback, and current company news. However, it is never good to promote or sell directly through your blogs, and that is something all bloggers must try to stay away from. Blogging isn’t about selling a product, it is about selling your company as a whole, and then going from there.
For more ideas and information, I wanted to give you guys the chance to attend the same, informative webinar we had the pleasure of attending! You can view that webinar by clicking below, and if you have any suggestions on blogging and what to blog about, please leave a comment.
Chasity Strickland, Social Media Specialist and Marketing Assistant of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com