From the Field: The Power of Poultry

chicken, a cow, a pig and a CAT!!!

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This past week CRT witnessed the power of the poultry industry while exhibiting at the the IPPE (International Production & Processing Expo) in Atlanta, GA. Overall, it was a great experience and wonderful to introduce our products to those who have a definite need for them. Here is what two of our employees had to say about the event:

Jonathan Dunagin – Marketing Director:

On Tuesday I was able to walk the floor at IPPE. It was evident that the exhibitors and attendees are very involved and enthusiastic about their industry. From protein additives for grain to livestock software management, from egg packaging and conveyors to meat grinders and separators, the show had it all. It literally took me six hours to walk among the over 1100 exhibitors.

One of the more humorous things I saw, outside of the extremely popular Mardi Gras chicken necklaces, was unintentional. A foreign livestock software management company proudly displayed art renderings of different livestock, including a chicken, a cow, a pig and a CAT!!!

Chasity Strickland – Social Media Specialist:

I had a great time attending my first trade show. This show is anything and everything poultry. I was surprised by all the many things at the show, and how big the poultry market actually is – as well as how much goes into it.

At this show, we focused on our products that remove scale – Scale Stop / Cooler Guard – and bacteria – Bio-Stop / Algae Guard – from the cooling pads in evaporative coolers. Attendees of the show seemed highly interested in our products, and we returned with tons of leads.

It was also a wonderful experience communicating with all the many different international visitors. One of the exhibitors we had a great conversation with was CHORE-TIME. They were very interested in our product and many of their partners visited our booth numerous times throughout the event. CHORE-TIME offers integrated feeding, watering, ventilation, heating, cooling and control products for your poultry production systems.

As always, we look forward to seeing all of the exhibitors and visitors again next year. If you have any questions about our products, feel free to leave a comment below or give us a call at 1-800-766-9057. We will be glad to help.

Jonathan Dunagin, Marketing Director and Chasity Strickland, Social Media Specialist and Marketing Assistant of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society.

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