Social Media is constantly changing, growing and evolving. Being new to this role for our company, I always think to myself, am I doing this right, is there something I could be doing different, is this working for me? So sometimes it comes down to just thinking outside the box.
It may come as a surprise to some, but there are tons of forums where people discuss any number of topics, ideas and products. When researching ideas for our social content, I regularly look at some of these, searching any number of key terms or phrases. But recently I conducted a search just focused on our product names.
I was pleasantly surprised by what I found. People were mentioning our products, asking questions to other forum members about our products, and even customers from our past were recommending our products. To me this was pretty awesome, and it also provided new forums where I could now answer questions and comment on all sort of threads where our products were being mentioned.
Allowing members to ask questions and get answers from someone directly involved in the manufacturing of our products was a big hit. Members of the forums were excited that someone from our company had finally jumped into forums.
In social media, I believe there are no wrong or rights. Each person has a different plan and outlook on how they want to succeed with social media. Sometimes just thinking outside of your usual routine may be that one extra step you need to make a plan work.
Maybe you have social media success stories that worked for you, and that you would like to share. Feel free to leave comments or stories you have in the section below.
Chasity Strickland, Social Media Specialist and Marketing Assistant of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com