If you are reading this then we have survived the last-minute shopping rush, the Mayan Doomsday Prophecy and even the infamous CRT Christmas Party. So before you settle down for a long winter’s nap, here’s a look back at 2012 from a marketing perspective.
After an amazing start and a grueling summer, we are now in overdrive again. As things have gone for the past 10 years, Pancrete and Algae Guard continue to be our best sellers. However, we also saw huge increases in other products:
200% sales increase in CleanAC Kit
300% sales increase in Clean Bond
400% sales increase in T-84 (best year ever)
700% sales increase in Ductile (best year ever)
We also adjusted our target market, focusing more on increasing sales at home and in our immediate region. With that, CRT saw the arrival (and departure) of a couple of Southeastern salesman before we finally realized the best staff already worked here. In the three months since our client service team began following up with leads, new sales surpassed what was achieved the previous nine months with a “real” sales staff.
Additionally, we have become involved in the Cleveland County Chamber of Commerce. That has included hosting a ribbon cutting, conducting seminars on proper HVAC maintenance, and attending numerous events in the community. Our client service team is heavily involved, serving as ambassadors for the chamber.
Speaking of our client services team, I’m sure everyone is familiar with Kristen Davis, our Preferred Client Service Rep. Also this year, Shandi Maddox moved from being the Marketing Assistant, to being the Corporate Client Service Rep. Replacing Shandi is Chasity Strickland, who moved from the factory to serve as my assistant and our Social Media Specialist.
Finally, this year saw some great creations and innovations from our research and development department. One example is Panhole Filler, a paint created to use prior to pouring Pancrete in drain pans, filling unseen holes up to 100 mils in diameter. Additionally, Dr. Joe Serpico continues to surpass expectations, as we will soon introduce a new product line designed for use on horizontal surfaces.
This year saw lots of ups and downs, but overall CRT continues to move forward even in a down economy. This is thanks to our numerous clients, many of whom we’ve had a relationship with for most of our 27 year existence. You make everything possible, and we truly wish you and yours a Merry Christmas and a Happy New Year.
As a Christmas gift and an extension of our gratitude, call us January 2-4, 2013 and mention this blog to receive 10% off the price you pay (regardless of discount amount) of any Algae Guard, PanGuard or Cooler Guard products.