A few weeks ago we exhibited at the 2012 IFMA World Workplace Show in San Antonio. Being an election year, and immediately following Hurricane Sandy, I was skeptical about the attendance. So I was pleasantly surprised both days with the amount of foot traffic; there was rarely a dull moment.
Our joke ribbons were a big hit – who can resist the opportunity to don a “Rockstar” ribbon, under their name badge, instead of the usual “Speaker” or how about a “Bored Member” instead of a “Board Member?” Between all of the fun I was even able to meet some great people who take great pride in their profession. IFMA put on an excellent Welcome Reception with an all-you-can-eat Halloween costume contest, that even featured an open bar!
San Antonio itself is a marvelous city, although the Alamo was not as good as I was expecting. However, Riverwalk was absolutely charming. Who knew you could take a boat ride through quaint little shops and restaurants as if you were in Venice?
For me, a major highlight was when I was able to meet Guy Kawasaki and have him autograph his book, Enchantment. He gave the Opening Keynote and had the audience enchanted for almost an hour, laughing all the way. If you have never seen him speak or attended any of his webinars, you should. He was the key marketing person at Apple in the early 80s and 90s and a genuinely dynamic Guy (pun intended).
Have you seen any great speakers or had any other great experiences at trade shows? I would love to
hear about it!
Rachelle Tinley is the assistant executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. http://www.cleanac.com