Business Sustainability: Do, or Do Not, There Is No Try

To do something means there is an investment. This isn’t just an attempt, this is actually doing it. This is putting your money where your mouth is. You may fail, and failure can be a good learning experience, but when you DO and fail you will know it. It will hurt. This hurt, for me, is also an encouragement.

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Reading Trish’s post from last week, my eyes were drawn to two statements she made. The first was “their only failure is maybe that they never tried, they never ‘did.’” The second was “sure some have tried, gave it their best, and lost; there is no failure in that.” These inspired me to write this post.

First, I want to state that her post is the best one ever written for the CRT Tipster Blog. It really made the point that good things don’t just happen to those who wait, that it takes action and reaction to succeed and to make one’s dream a reality. However, I do want to assert that having the right mindset from the beginning is the key to success.

I immediately recalled the famous quote made by Yoda in “The Empire Strike Back,” which I included in this blog’s title. To me, this statement is all about setting yourself up with an excuse. In our society as a whole, we have become complacent. We always say “try your best, and it is okay if you don’t succeed. Here’s a participation ribbon.” Then later, someone can say, “I tried.” Well guess what? You can try all day long, but until you actually DO you won’t accomplish anything.

I know this could just be semantics, but to me there is a difference between doing and trying. I am also reminded of a saying my father has said, “Wish in one hand and sh** in the other and see which gets full faster.” To me, wishing and trying are similar. On one hand, you may want something to happen, you may think it will happen, you may even attempt to make it happen, but if not, now look at what you have left in the other hand.

DOING is completely different. To do something means there is an investment. This isn’t just an attempt, this is actually doing it. This is putting your money where your mouth is. You may fail, and failure can be a good learning experience, but when you DO and fail you will know it. It will hurt. This hurt, for me, is also an encouragement.

Encouragement you may ask? Are you some kind of sadomasochist? Sorry ladies this isn’t 50 Shades of Gray. I am encouraged because I know I gave it 110%, and now I just need to DO it differently. There’s no need to try harder, because I already DID, and since it didn’t work, it wasn’t from lack of effort, but from an incomplete or inaccurate concept of how it needed to be done.

Some of the dreams Trish mentioned last week were once dreams of mine. They were because I DID them, and now they are my reality. Also, I know that with CRT, when management sets forth a dream, we DO IT. We may not do it right to begin with, but we don’t give up. We find a way to make it a reality.

Has your business accomplished something by changing your approach, changing the way you DID something? If so, please let me know in the section below.

Jonathan Dunagin, Marketing Director of Controlled Release Technologies, Inc. located in Shelby, North Carolina. More information about the company, and its products, can be found at http://www.cleanac.com and by calling (800) 766-9057.

1 comments on “Business Sustainability: Do, or Do Not, There Is No Try”

  1. Jon, a few days after I wrote the blog you are referring to I went to the Toastmasters meeting and the first speech was very much along these lines. So as you pointed out “Do or do not. There is no try.” Yoda

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