Social media is not meant to be hard, though it can be if you are not doing it right! Earlier this month I attended a social media conference offered by SkillPath Seminars. I came back with tons of useful information and tools, along with a more prepared and less overwhelmed outlook.
One of the many things I learned at the conference was that your main focus does not need to be all about your product all of the time. You actually want to push yourself as a person, and less of your product. Customers and potential customers like to know you are real, just as they are real. When posting a comment or tweeting, or sharing anything for that matter, you want to choose things you find valuable. If you find it valuable, they more than likely will as well. Try to have a little fun; it may brighten someone’s day.
Secondly, start searching now! There are tons of sites out there to help you keep up with what’s being said on your threads, and help you connect with common industries or similar interests. Also there are sites you can use to grade your site to ensure that it is benefitting you, as well as the person on the other end. Some examples are twilert.com, addictomatic.com, socialmention.com, and marketinggrader.com. Take a look at those, then get your searching cap on and see what you can discover for yourself.
Finally, there are things you should know about blogging. In today’s society most people stay on the go, so if they do take a look at your blog it’s only going to be for a few seconds. When blogging, you want to put your conclusion in the first few sentences and always use catchy headlines. Folks usually only read the first few lines, and then skim through the rest. If your headline is catchy and you’re to the point, they might read through the whole thing. So make your point, and make it quick!
I hope you guys found the tools and ideas I have learned beneficial, because I most certainly did. I am always opened to new ideas! If you know something about social media you would like to share, leave a comment in the section below. After all, you can never learn enough when it comes to SOCIAL MEDIA!
Chasity Strickland, Marketing Assistant of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com