Last week I attended an online cold calling class. My recent cold calling attempts had been falling short, and it was suggested a refresher course could help. I am not one to scoff at the idea of updating my skill set, but with over twenty years of sales experience, I did wonder just how much I would take from such a class.
The class was small, about 12 attendees, which was fantastic because it allowed for a great deal of interaction with each other as well as the instructors. It was interesting to learn that I was sharing some of the same pains as my peers, and it was even more interesting to participate in an idea exchange, and watch how those ideas fed into new ones.
The instructors showed us some simple ways of improving our cold call quality, ways that had been easily overlooked. There were cold calling ideas put forward that were more direct than what I am accustomed to, but more fitting for our ever-changing economy.
In the end, I came away refreshed and ready to charge forward with a newly renovated plan of attack. Stay tuned as I will give an update a few months from now and let you know if this old dog can learn some new tricks.
If you have any tricks up your sleeve for making cold calls, I’d be happy to hear about them. Just leave a comment in the section below.
Phil Hritzak, Application Specialist of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com