Case In Point: Associate with Associations

In my last blog, Case In Point: How Vendors Strengthen Our Business, I talked about how vendors play an integral part in a business’s success. Associations can also be a valuable, yet often overlooked, resource for strengthening business success.

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In my last blog, Case In Point: How Vendors Strengthen Our Business, I talked about how vendors play an integral part in a business’s success. Associations can also be a valuable, yet often overlooked, resource for strengthening business success. Here is how CRT’s relationship with NADCA National Air Duct Cleaners Association has grown over the years to the benefit of both parties.

When the recession hit a few years ago, budgets for HVAC maintenance, including air duct cleaning, seemed to be one of the “luxuries” many building operators had to cut. Thinking quickly, NADCA made air handler restoration a major focus, which gave members an opportunity to provide a much needed service to their clients. Members were given training, in both classroom and hands on sessions, showing the ease of restoration when compared to replacement.

NADCA members worked together to share sales tips, application tips, success stories and horror stories from these new ventures. Each year at the annual exposition, knowledge in the area of restoration seemed to grow. Groups of members would hang around our booth and share stories about jobs involving our Pancrete products. Just this past March, when NADCA held their annual show in Puerto Rico, members told us about how they have grown their business and saved their clients money by applying Pancrete.

Our relationship with the NADCA organization has also strengthened our relationship with individual members. This has created new and additional opportunities for everyone involved. If you have a story to tell about how being part of an association has effected your business, I’d love to hear about it. Please write your story in the comment section below.

Rachelle Tinley is the assistant executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina.  CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com

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