Social Media is huge part of marketing your business. Not only what videos, blogs, tweets and posts your company puts on the internet, but also what others say about your company on social media. What can help you, might also hurt you if not properly managed.
Check out this article discussing reputation management for small businesses, and let me know your thoughts in the comments below.
Patricia Burkhart is the executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com (800) 766-9057.