A Trade that Shows its Worth!

Earlier this year, CRT became an International Facility Management Association Corporate Sustaining Partner. We made the decision to become an IFMA CSP after hours of research and discussions. We truly wanted to reach facility managers, and hoped that this investment would give us that opportunity.

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Earlier this year, CRT became an International Facility Management Association Corporate Sustaining Partner. We made the decision to become an IFMA CSP after hours of research and discussions. We truly wanted to reach facility managers, and hoped that this investment would give us that opportunity.

A couple of weeks ago, our company exhibited at IFMA’s World Workplace 2011. Perhaps it has been the shows, or the economy, but over the past eight years we have seen a decline in trade show attendees and exhibitors. So imagine how pleased we were to walk into a hall full of exhibitors. Not only was it packed, but the diversity was amazing – everything from HVAC, flooring, water filtration and furniture. There was even a guy there selling fruit! One of my favorite exhibits was a guy taking pictures and making custom “magazine covers.” Now I too have been on the cover of the Facility Management Journal.

The show lasted for two days, with a total of about nine hours of face time with attendees. Traffic in our booth was steady, and made the time fly by. Most importantly, the attendees that visited our booth seemed to be quality prospective clients. On the second day, former IFMA chair Francis Kuhn visited our booth and thanked us for exhibiting. He assured us that IFMA was a strong network of members who value the relationships within the association.

We left the show tired and dried out from the Arizona heat. We had made many connections and have multiple leads that we expect to develop into long-term clients. Then, within a week following the show, I received communication from an IFMA member inviting me to get involved locally. I never expected such a response, and quickly realized how I was contacted.  Thanks goes out to Mr. Kuhn for establishing this important connection!

Perhaps you also attended IFMA World Workplace, or another trade show that made a lasting impression. If so, I’d love to hear your story in the comments below.

Rachelle Tinley is the assistant executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and a manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com

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