Case In Point: National Presence, Local Focus

For the past 27 plus years our company has been in business, and for a majority of that time we have sold and manufactured products at the national level. Our focus has always been on outward expansion and new territories, so who would’ve guessed how much we were missing here at home through our Chamber of Commerce.

A recent meeting with the Vice President of Membership Services, Vickie Tessener, revealed numerous opportunities to us, even here in little old Cleveland County. Who knew such a relatively small monetary investment could provide access to limitless potential clients and fellow professionals.

Soon we will be taking advantage of this new-found potential by hosting a small Open House / Meet & Greet. This function was in the works prior to joining the Chamber, and now our small 20 attendee party could have 10x the potential according to Ms. Tessener. I guess the proof is in the pudding.

In addition to expanding our invitation list, the Chamber has offered to hold a ribbon-cutting ceremony, create press releases, allow our sales team to call on chamber members, and much much more. With these opportunities we are expecting a vast increase in local business for our national company.

Do you have any experience working with a Chamber of Commerce? If so, I’d love to hear about it in the comments section below.

Rachelle Tinley is the assistant executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina. CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com

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