Business Sustainability: How Do I Make Them Understand?

trish
To manufacture and provide innovative maintenance products that solve HVAC problems.

Every company, large or small, should have an easily understood, published Mission Statement. I bet even the Duck Dynasty boys have one…ahhhh, maybe not. But you know what they do, right? They make duck calls and sell them to stores and on the net.

Being Chamber Of Commerce members, we actively participate in events and are becoming well known in the county. However, during practically every meeting I have to stand and give a brief description of what CRT does.

I have phrased it many different ways. I’ve emphasized various words such as manufacturer. I have even been so rash as to come right out and say, “We don’t clean or repair air conditioners. We make products that other companies use to clean or repair air conditioning systems.”

Most don’t understand. They think we “fix” them, or we make filters, or there is something mysterious going on here. They just don’t understand.

But I understand why we’re here and what we do, and why our products are needed. And I understand that We have to be understood by our community and by our clients.

But how do I make them understand? How do you understand our company? Why do you buy from CRT and what is it we “do” for you?

Patricia Burkhart is the executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina.  CRT is an IFMA CSP, EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com (800) 766-9057.

Case In Point: Customer Approved Dirty Sox Kit.

Controlled Release Technologies: 

We are very pleased with the results of your Dirty Sox Kit. Our technicians have commented on its ease of application and its wonderful results. Our customers are 100% satisfied with the kits application and have said that they have never had fresher smelling air come out of there vents. From customer service all the way through to the application our experience with your company has been exceptional.

We look forward to continued business with you.

Thank you

Carol Woodall

Woodall Heating & Cooling

Case In Point: Associate with Associations

In my last blog, Case In Point: How Vendors Strengthen Our Business, I talked about how vendors play an integral part in a business’s success. Associations can also be a valuable, yet often overlooked, resource for strengthening business success. Here is how CRT’s relationship with NADCA National Air Duct Cleaners Association has grown over the years to the benefit of both parties.

When the recession hit a few years ago, budgets for HVAC maintenance, including air duct cleaning, seemed to be one of the “luxuries” many building operators had to cut. Thinking quickly, NADCA made air handler restoration a major focus, which gave members an opportunity to provide a much needed service to their clients. Members were given training, in both classroom and hands on sessions, showing the ease of restoration when compared to replacement.

NADCA members worked together to share sales tips, application tips, success stories and horror stories from these new ventures. Each year at the annual exposition, knowledge in the area of restoration seemed to grow. Groups of members would hang around our booth and share stories about jobs involving our Pancrete products. Just this past March, when NADCA held their annual show in Puerto Rico, members told us about how they have grown their business and saved their clients money by applying Pancrete.

Our relationship with the NADCA organization has also strengthened our relationship with individual members. This has created new and additional opportunities for everyone involved. If you have a story to tell about how being part of an association has effected your business, I’d love to hear about it. Please write your story in the comment section below.

Rachelle Tinley is the assistant executive director of Controlled Release Technologies, Inc., a research, development and manufacturing firm based in Shelby, North Carolina.  CRT is an IFMA CSP, an EnergyStar Partner and manufacturer of independently-certified Green products for HVAC maintenance. Since 1986, CRT has been creating leading edge HVAC maintenance products that have become industry standards, used in thousands of commercial buildings world-wide. CRT employees are members of BOMA, ASHRAE, ASHE and the American Chemical Society. www.cleanac.com

Technical Corner: Indoor Environment Connections

Recently I was asked to write an article about HVAC System Hygiene for the March issue of Indoor Environment Connections. In this article I discussed four specific, and frustrating situations I have come across during my 25+ years in the industry. These include outsourcing by a major Southeast resort, coil cleaning at a hotel, inspecting an air handler serving a pediatric ward, and ignoring obvious problems at a separate major hospital. To read these field cases, please visit or download http://www.ieconnections.com/pdfs/newsletter/2012/IEC-03-2012.pdf and scroll to page 24.

As always, I welcome your comments below.

Lynn Burkhart is the founder and president of Controlled Release Technologies, Inc. located in Shelby, North Carolina. More information about the company, and its products, can be found at http://www.cleanac.com and by calling (800) 766-9057.


Technical Corner: Is Bigger Really Better? (Part 2)

Those who have read Part 1 of “Is Bigger Really Better” know that when it comes to air conditioner sizing, bigger is not necessarily better. But there are areas where bigger is better when it comes to preventative maintenance.Take the area of the condensate collection pan for example. Collection pans get dirty and produce odors. In some cases they are a breeding ground for bacteria, fungus, and other microbes.There is no question that these areas are among the dirtiest, if not the most offensive, areas of the air handler. Water overflowing comes about from fouling so bad that the collection pan drain line becomes solidly plugged, preventing water from flowing out naturally.Before the mid-1980s, all that could be done was to add tablets to the condensate pan to attempt to address the problem. Tablets dissolved quickly. Even those that purported not to dissolve quickly (a small weighted red box), an analysis of the active ingredient showed its’ solubility rate was 1.5 grams per liter of water. This would be how much would dissolve in one liter (about a quart) of water.

These type products, considered the best at the time, were used with varying results. It was not uncommon to see literally dozens of these boxes in an air handler, all with fungi and other microbes growing around them.

If the products were that good and they were not consistent, then there must be something we didn’t know as to why. One reason might have been that the water flow was much higher than the tablet could effectively treat. We checked a small fan-coil unit in Florida and found that this smaller unit flowed 1-1⁄2 gallons of water per day or about 6 liters of water.

Now if 1.5 grams of the tablet dissolved in 1 liter of water, then 6 liters would take up 9 grams with one day’s flow of water. But the tablets weighed 3⁄4 ounce or 21 grams. At its 50% active ingredient level, that meant the tablet contained only 10.5 grams of actives. So, in a little over a day, there would be nothing there to work with.

Most engineers and professionals need products they can rely upon, and HVAC maintenance people demand the same. It is irritating to have to make an emergency call to a unit to handle an overflow, or having complaints on odors, and other service related matters.

In 1986 our company made a major breakthrough in this area. This was the development of the first true controlled-release condensate pan treatment. Unlike old treatments used without consistent results for decades, PanGuard and Algae Guard makes a remarkable leap forward. They slowly release ingredients over a 3 to 6 months period of time. This lays on the table what every manager wants: consistency and predictability of results.

Time after time, it works. No surprises and no extra labor. In fact, since the products are only placed in the condensate pan when filters are changed, there is no extra work involved.

To obtain this optimum performance, we determined the condensate flow of water from each tonnage of air conditioning unit. Next we oversized Algae Guard and PanGuard to insure that no matter what conditions would occur, the products always work.

Because upsets seem to occur when one least expects them, we went that extra step by being conservative in our controlled release products: they were engineered to handle all the water from a certain tonnage of air conditioner when that unit was running 24 hours per day, 7 days per week, at a relative humidity of 100%. No other manufacturer of condensate collection treatment products engineers a product to these high standards. With these products, failure is not an option!

Our EPA registered Algae Guard product contains 32% active ingredients as shown on its box label. Users are encouraged to check our box label with other timed-released products to see the difference quality engineering makes.

There is only one other polymer-based product on the market similar to ours; it uses our old 1986 polymer matrix.

Good, but in 2007 after years of further research and development, we upgraded our system by synthesizing a brand new timed-released molecule that is much sturdier, and more efficient at the controlled release of working ingredients. This coupled with our 32% active ingredients in the case of Algae Guard increases its desirability over a 20% active, lower performance polymer molecule.

In this case, bigger is better. Upgrading our products continuously insures our customers only get the latest in technology as we develop it.

CRT Time Released Products

Lynn Burkhart is the founder and president of Controlled Release Technologies, Inc. located in Shelby, North Carolina. More information about the company, and its products, can be found at http://www.cleanac.com and by calling (800) 766-9057.


%d bloggers like this: